About the course:

"Excel for Marketing Analytics" is a focused, 2-hour course designed to equip marketing professionals with the essential Excel skills needed to analyze data, uncover insights, and make data-driven decisions. Excel is a powerful tool for marketing analytics, enabling users to manage campaign data, track performance metrics, and identify trends that shape marketing strategy. This course covers essential Excel functions, formulas, and data visualization techniques commonly used in marketing analytics. By the end of the course, participants will be able to apply Excel skills to measure campaign success, segment audiences, and derive actionable insights that enhance marketing effectiveness.

Course Objective:

By the end of this course, participants will be able to:

• Understand and use key Excel functions for marketing data analysis.
• Track and analyze key marketing metrics such as ROI, customer lifetime value, and conversion rates.
• Create segmentation and audience analysis using filters and pivot tables.
• Use data visualization tools to present marketing insights and performance reports effectively.
• Build dynamic dashboards to monitor marketing KPIs and make data-driven marketing decisions.

Who is the Target Audience?

This course is ideal for:

• Marketing professionals, managers, and analysts are looking to enhance their Excel skills for data analysis.
• Digital marketers, content marketers, and campaign managers are responsible for tracking and optimizing marketing performance.
• Entrepreneurs, startup founders, and small business owners who need to analyze and report on marketing efforts.
• Students and entry-level marketers interested in gaining practical Excel skills specific to marketing analytics.
• Any professional involved in marketing who wants to learn data-driven techniques to improve marketing outcomes.

Basic Knowledge:

• Basic knowledge of Marketing and MS Excel is very helpful.