Midjourney for Visual Storytelling

About the Course:

This 1-hour workshop introduces business professionals to the power of AI-generated visuals using Midjourney. Participants will learn how to use text prompts to create high-quality, brand-aligned images for marketing campaigns, storytelling, and content creation. Through live demonstrations and a collaborative mini-exercise, attendees will gain hands-on exposure to visual prompt writing, stylistic control, and practical use cases for social media, websites, and pitch decks.

Course Objective:

• Understand how Midjourney works and how to access it via Discord
• Learn how to craft effective prompts for brand-aligned visual content
• Explore visual styles, tone, and consistency in AI-generated imagery
• Apply Midjourney to real marketing needs like social posts, mockups, and branding
• Practice building and iterating on image prompts for storytelling

Who is the Target Audience?

• Marketing professionals, content creators, and creative directors
• Entrepreneurs, freelancers, and brand builders
• Social media managers and designers
• Anyone looking to create better visuals without hiring a full-time designer

Basic Knowledge:

• Basic understanding of brand and visual content strategy
• Familiarity with Discord (helpful but not required-explained live)
• No design experience is required
• Midjourney subscription recommended (attendees can observe if they don’t have it)