Digital Marketing Certification Training
About the Course:
Digital Marketing is growing exponentially around the world. From being a part of the overall marketing mix, digital media has now become the center of every company's marketing plans. Our training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics. This Digital Marketing Certification course is a gateway towards your career as Digital Marketeer
Course Objective:
Gain a strategic understanding of Digital Marketing
Understand how to use it for branding and sales
Learn best practices, tools, and techniques of SEO
Become well-versed with advertising on top social media channels – Facebook, Instagram, Twitter, and LinkedIn
Master Search Engine Marketing using Google Ads & YouTube
Understand Email Marketing
Learn how Affiliate Marketing works
Master Google Analytics for tracking and reporting of Digital Marketing campaigns
Who is the Target Audience:
Anyone who want to make a career in Digital Marketing
Middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales.
Basic Knowledge:
There are no specific prerequisites.
Introduction to Digital Marketing
What is digital marketing?
Evolution of digital marketing
Creating customer personas
Core concepts of digital marketing
Digital marketing lexicon and metrics
SEO : Keyword Planning and On-Page Optimization
Importance of search digital
Sources of traffic to your site
Product discovery and how search engines work
What is SEO?
Keywords planning and best practices
Keyword research tools
On-page optimization
(optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)
SEO : Off-Page Optimization
What is Off-page SEO?
Off-site Link Building techniques
Google Search Console and Bing Webmaster Tool to improve off-page optimization
SEOptimer tool to track keyword rankings and link building outreach
Website design best practices for SEO
Search Engine Marketing: Google Ads
Introduction to Google Search AdsSources for paid traffic
Creating ads in Google Ads
Display advertising
Creating and managing your ad campaign
Email Marketing
Introduction to email marketing
Email marketing cycle
Building email list
Creating a lead magnet
Setting up a squeeze page
Tackling spam
Effective content strategies
Tips to improve conversion
Affiliate Marketing
Introduction to Affiliate marketing
How Affiliate Marketing Works
Major Affiliate Marketing channels
How to set up and run Affiliate Marketing as a merchant/affiliate
Social Media Marketing 1: Facebook and Instagram
Introduction to Facebook and Instagram
Creating a business profile on Facebook and Instagram
Best Practices for organic marketing on Facebook and Instagram
Creating paid ad campaigns on Facebook and Instagram
Social Media Marketing 2: YouTube
Introduction to YouTube
Creating a channel on YouTube
Best practices for YouTube channel
Different types of videos
Creating paid ad campaigns on YouTube
YouTube ad formats
Social Media Marketing 3: Twitter and LinkedIn
Introduction to Twitter and LinkedIn
Creating profiles on Twitter and LinkedIn
Best Practices for Twitter and LinkedIn
Creating paid ad campaigns on Twitter and LinkedIn
Mastering Google Analytics
Introduction to Google Analytics
Using Google Analytics to understand visitor behavior
Introduction to Landing Pages
Create an effective landing page
Conversions and Goals
Ecommerce Analytics
Tracking website performance using Google Analytics
Tracking form submissions and clicks using events
Optimizing the overall campaign performance
Introduction to Enhanced Ecommerce in Google Analytics
Learning from your competitors
Using tools for competitive analysis