AI in Digital Marketing - Transforming The Future Of Digital Marketing
About the Course:
AI in Digital Marketing Bootcamp is an intensive and comprehensive program designed to equip professionals with the advanced skills and strategies needed to excel in the evolving world of digital marketing. This hands-on course integrates cutting-edge digital marketing practices with IT expertise to create a unique learning experience that bridges the gap between technology and marketing.
Course Objective:
The primary objective of the AI in Digital Marketing Bootcamp is to empower professionals with the knowledge, tools, and techniques required to orchestrate effective and data-driven digital marketing campaigns. Participants will gain proficiency in leveraging Digital Marketing, and AI to develop and execute marketing strategies that resonate with technical audiences, enhance user engagement, and improvise their profile and knowledge.
Who is the Target Audience?
- Professionals with a foundational understanding of digital marketing concepts.
- Individuals seeking to enhance their career prospects by acquiring advanced digital marketing skills.
- Tech entrepreneurs and startups looking to develop marketing strategies tailored to their products and services.
- Marketing professionals aiming to specialize in IT-related marketing campaigns and products.
Basic Knowledge:
AI in Digital Marketing Bootcamp is designed to accommodate participants with a beginner-level understanding of both digital marketing and the IT industry. While no prior expertise is required, a foundational grasp of the following concepts will help you make the most of the course:
- Digital Marketing Basics
- Online Presence
- Tech Terminology
- Web Browsing
- Social Media Awareness
- Data Basics
- Computer Usage
AI in Digital Marketing Bootcamp is designed to accelerate the careers of professionals by empowering them with the skills and knowledge needed to craft and execute impactful digital marketing campaigns, leverage AI-driven insights, and create personalized experiences for their target audiences.
Foundations of Digital Marketing (Review and Expand)
- Recap of Digital Marketing Basics
- Latest Trends and Updates in Digital Marketing
- Understanding Target Audiences and Personas
- Inbound vs. Outbound Strategies
Advanced Search Engine Optimization (SEO)
- Understanding the world of SEO
- Advanced Keyword Research Strategies
- Technical SEO Optimization
- Advanced Link Building Strategies
- SEO for Voice Search
- Local SEO Optimization for Global Reach
Data Analytics in Digital Marketing
- Utilizing Google Analytics GA4 for Data Analysis and Insights
- Exploring other Analytical tools for a better understanding
Leveraging AI in Digital Marketing
- Understanding the Role of AI in Digital Marketing
- Usage of ChatGPT, Google Bard, and its extended versions
Advanced Social Media Marketing
- Social Media Scheduling Automation (Facebook & Instagram)
- Social Media Scheduling Automation (other platforms)
- Social Listening and Sentiment Analysis
- Harnessing Social Media for B2B IT Marketing
Email Marketing and Marketing Automation
- Designing Advanced Email Campaigns
- AI-Powered Email Subject Line Optimization
- Exploring Automation
Advanced Paid Advertising
- Google Ads: Display & Video Campaigns
- Retargeting and Remarketing Strategies
- Budget Optimization
Emerging Trends in Digital Marketing
- AI-Generated Content and Chatbots
- Virtual Reality (VR) and Augmented Reality (AR) Marketing
- Voice Search and Conversational AI Strategies
Career Development and Future Prospects
- Building a Personal Brand in the IT-Digital Marketing Space
- Leveraging AI and Automation for Career Growth
- Exploring Leadership Roles at the Intersection of IT and Marketing