About the Course:
Data collection is considered the heart of web analytics, and reporting is the soul. By analysing the vast amount of reports available to you in Google Analytics you can gain valuable insight into your websites traffic. We will discuss how your website is received, who is visiting your website, how well you’re advertising is performing. You will analyse real-time reports, configure dashboard layouts, create custom reports and review and configure intelligence alerts.
Course Objective:
Learn how to analyse and understand your website traffic using Google Analytics.
Who is the Target Audience:
Anyone who wants to better understand website traffic. (Marketing professionals, Web Administrators, Sales Professionals, Executives who perform analysis of website traffic)
Basic Knowledge:
Prior knowledge is not needed