Microsoft Copilot for Marketing: Your AI Co-Marketer for Every Campaign

About the Course:

Great marketers don't just create, they orchestrate. And the best ones now have a tireless AI partner sitting right next to them. This power-packed 90-minute session shows marketing teams how to use Microsoft Copilot across the entire M365 ecosystem to plan smarter, write faster, design sharper, and ship campaigns in a fraction of the usual time. You'll learn how to analyse campaign data in Excel using plain English, draft briefs, blogs, ad copy, and emailers in Word, build pitch and review decks from a single prompt, summarise creative review meetings in Teams, manage your inbox with AI in Outlook, and even build a custom AI agent for a recurring marketing workflow in M365 Copilot Studio. By the end, your campaigns will move from idea to launch in record time, without dropping the creative bar.

Why This Course?

Marketers lose huge chunks of their week on the in-between work, campaign briefs, creative drafts, performance reports, deck prep, status emails, and review meetings. Copilot collapses all of that into minutes, but only if you know the right prompts and patterns for marketing work. This course is not a feature tour. It's a hands-on workshop built around real marketing scenarios, campaign planning, content creation, performance reporting, brand reviews, GTM launches, and internal updates, so you walk away with prompts and workflows you can use on your very next brief.

Why Now?

Marketing is being rewritten by AI, quietly, but quickly. CMOs are openly saying that the next generation of marketers will be expected to do more with leaner teams, faster turnarounds, and sharper creative, and Copilot is the single biggest lever to make that happen. Learning Copilot today is the new equivalent of mastering analytics or martech a decade ago, a quiet, compounding career advantage. The earlier you adopt, the more visible (and creative) you become inside the marketing org.

Course Objectives:

By the end of this 90-minute session, marketing professionals will be able to:

• Use Copilot in Excel to analyse campaign performance, marketing funnels, and channel data in seconds.
• Draft creative briefs, blogs, social copy, ad copy, emailers, and landing-page content in Word with Copilot.
• Generate marketing-ready PowerPoint decks (campaign pitch, brand review, GTM, performance) from a single prompt.
• Capture creative review notes, action items, and follow-ups from marketing meetings in Teams.
• Triage marketing inboxes (agencies, vendors, internal teams, leadership) with sharp, on-brand replies in Outlook.
• Build a basic custom Copilot agent in M365 Copilot Studio for a recurring marketing task, no code required.

Who is the Target Audience?

• Marketing professionals across brand, content, performance, digital, social, product marketing, and PR.
• Marketing managers and team leads are responsible for campaigns, calendars, budgets, and creative reviews.
• Content writers, copywriters, designers, social media managers, and email marketers operating on M365.
• Marketing analysts, growth and ops teams handling reporting, dashboards, and channel performance.
• CMOs, marketing heads, and brand leaders are evaluating AI adoption inside their teams.

Basic Knowledge:

• Working knowledge of core marketing workflows (campaigns, content, performance, GTM, brand basics).
• Day-to-day comfort with Microsoft 365 apps, Excel, Word, PowerPoint, Teams, and Outlook.
• Access to a Microsoft 365 account with a Copilot licence (recommended for live, hands-on practice).
• No prior AI or coding experience required; the course is fully beginner-friendly on the AI side.